Début at the Leipzig Trade Fair:
STILL establishes itself as a permanent fixture on the global markets right from the outset. In 1924, after just four years in business, STILL makes its début at the Leipzig Trade Fair, showcasing its light stations and electric motors.
First ‘talkie’ in cinemas:
The film ‘Don Juan’ revolutionises the entertainment industry, ending the careers of pure silent film stars.
First transpacific flight:
Two Australians in a Fokker plane take on the daring challenge of crossing from Oakland (USA) to Brisbane (Australia) and land safe and sound. The flight lasts 83 hours.
Max Schmeling becomes heavyweight champion of the world:
He beats Jack Sharkey and remains world champion for two years. The fight is the second largest sports event to be broadcast live on the radio.
Relocation to Billbrook:
Hans Still moves his rapidly expanding company to new premises located between two parallel streets – Liebigstraße and Berzeliusstraße – in the Hamburg district of Billbrook. The STILL head office is still there to this day.
The Queen Bee – the mother of all drones:
The unmanned, radio-controlled aircraft is launched from a British cruiser with a catapult. These days, drones are a firm fixture in the logistics industry, where they are used for carrying out inventories, for example.
The company’s first ever staff outings
and joint Christmas party are held – a tradition which still exists to this day at STILL.
Bonus scheme for suggestions for improvements:
Hans Still introduces a bonus scheme for suggestions for improvements from employees. The company’s founder is a firm believer in the idea that employees help ensure a company’s success.
Maiden flight of the Dornier Do X:
The largest flying boat of its time marks the start of modern transport logistics in aviation.
Discovery of nuclear fission:
Together with Fritz Straßmann, Otto Hahn discovers nuclear fission (splitting of the atom) at the Kaiser Wilhelm Institute in Berlin.
Nothilfe Hans Still e. V. (Hans Still Emergency Aid Association):
Solidarity and pro-active provision of aid for employees who find themselves in hardship are an important part of the corporate culture for Hans Still. He therefore sets up the company’s own aid organisation, which still exists to this day.
Inauguration of the STILL company library:
Hans Still is particularly keen to ensure that his employees can access information and educational materials. Dr Friedrich Jungheinrich joins STILL in the same year and takes over management of device construction and standardisation.
Invention of Teflon® material:
US American Roy Plunkett applies for and obtains the US patent for the invention of Teflon® coating.
Invention of the Z3 electromechanical computer:
German engineer Konrad Ernst Otto Zuse unveils his Z3 calculating machine, the world’s original precursor to today’s computers.
Not so science fiction:
The Laws of Robotics introduced in Isaac Asimov’s short story entitled ‘Runaround’ still to this day constitute the rule of thumb for how robots should behave …
Occupation of first STILL company-owned accommodation:
The people behind the STILL brand pride themselves on their socially focused corporate strategy of which affordable accommodation is a major component.
New start in the post-war era:
At the start of 1945, STILL has over 1500 employees – but the post-war reconstruction phase begins with barely 500 employees. Around half of the production sites lie in ruins. The repair of electric motors and transformers forms the main focus of the business.
Founding of the UN:
192 countries are now signed up as member states of this organisation dedicated to safeguarding world peace. The UN’s permanent headquarters are in New York.
Launch of the EK 2000:
STILL continues to demonstrate its passion for innovation. A special development team makes a real breakthrough with the EK 2000 electric cart. Innovative features such as stick steering and independent suspension are patented.
STILL service fleet:
STILL starts to use its own service vans. The fast and efficient fleet of service vans plays a key role in the company’s success.
Deutsche Bundesbahn (German Federal Railway) starts using STILL industrial trucks.
First supersonic flight:
American test pilot Chuck Yeager becomes the first person to break the sound barrier with his rocket-powered aircraft. Supersonic technology revolutionises aviation and reduces the flight time from Paris to New York down to three hours.
The Deutsche Mark currency is introduced and becomes a symbol of the social market economy.
‘Raisin Bombers’ used in the Berlin airlift:
For almost an entire year, the Allied Forces supply blockaded West Berlin with food and goods using planes. The sophisticated logistics use the three air corridors over Berlin as ‘one-way streets’. The planes fly through the corridors at five altitude levels, meaning one plane can land every three minutes.
‘Muli-Mobil’ three-wheel tractor:
Another STILL innovation, the ‘Muli-Mobil’ three-wheel tractor encapsulates the current era and becomes the driving force behind the economic miracle for STILL. At that time STILL summarised all transport equipment (electric trucks, scooters, factory tractors and forklift trucks) under the collective term "Muli-Transport-Geräte".
EGS 1000 – STILL’s first forklift truck:
A real success story begins as STILL launches its first ever forklift truck, the EGS 1000. Deutsche Bundesbahn (German Federal Railway) is one of the first major customers, followed by many more, including the Italian and Japanese national rail companies.
‘STILL throughout the world’
– this is the headline used by the Hamburger Abendblatt newspaper when the company exhibits at the Copenhagen Trade Fair. STILL finally becomes part of the German economic miracle and its logo is entered in the register of trademarks.
Company founder Hans Still and his wife tragically die in a car accident: The company now operates under the name Hans Still AG.
Coronation of Queen Elizabeth II:
The coronation of the Queen on 2 June 1953 at Westminster Abbey is one of the world’s first international TV events.
Founding of the STILL branches in Stuttgart and Frankfurt:
One year later, the northern branch in Hamburg starts its sales activities.
First ascent of Mount Everest:
Using sophisticated supply logistics, Edmund Hillary and his Sherpa Sardar Tenzing Norgay manage to successfully ascend the Earth’s highest mountain for the first time ever.
STILL supports the work of Albert Schweitzer:
‘STILL throughout the world’ – including in the humanitarian field. Albert Schweitzer expresses his gratitude to the company for donating a power generator to his hospital in the rainforest in Lambaréné (Gabon).
Construction boom at STILL:
An investment programme which started in 1960 culminates in the completion of a new office building and a central power supply and heating plant. These structural changes give the company a modern facelift.
Automatic height pre-selection
and an electric forklift truck with five types of mast are launched. STILL files a patent application for its explosion protection which it developed in-house.
Maschinenfabrik Esslingen becomes part of STILL:
A new company logo visually emphasises STILL’s connection with the firm Maschinenfabrik Esslingen following the take-over.
First person on the Moon:
The first crewed space mission to land on the Moon (Apollo 11) makes history.
Introduction of the Kanban system:
Companies in the USA and Germany start to introduce the Kanban system in order to guarantee demand-based logistics and production management. The aim is to gradually reduce stock levels and the extent to which companies’ capital is tied up.
Sweden and Finland introduce the ‘EuroCombi’, a heavy truck which can still only be used in Germany with a special permit. The truck can transport up to 60 tonnes of goods. Conventional trucks can manage a maximum of 40 tonnes.
The first ever email:
Ray Tomlinson sends a message via the ARPANET and uses the @ sign for the first time in order to differentiate between user names and computer names.
STILL becomes part of Linde AG:
The integration of STILL into the Wiesbaden-based firm Linde AG opens up exciting new opportunities for the internationalisation of the company.
The start of the internet:
The World Wide Web has its origins in a research network which has connected several universities in the USA since 1969. The internet is deemed to be the greatest innovation in information logistics since the invention of printing.
STILL is the name in forklift trucks:
A funny incident demonstrates that STILL epitomises forklift trucks. A young man in former Czechoslovakia sends a postcard to a ‘Mr Stapler’ in Europe (‘Stapler’ is German for ‘forklift truck’). The postcard manages to find its way to the only European with the surname ‘Stapler’. Mr Stapler, in turn, forwards the postcard to the well-known manufacturer of forklift trucks, STILL.
First mass-produced computer:
The first ever mass-produced computer, the Apple II, is unveiled in the USA.
First use of barcodes in Germany:
Barcodes are opto-electronically legible script which can be read by a machine with the help of a scanner. Barcodes play an increasingly important role in intralogistics since they remove the need for product details to be recorded manually.
Breakthrough in ‘man-up’ products:
Wagner launches its new ‘person-to-goods’ concept and the EFSG-MX, a real trendsetter and precursor to today’s MX range.
First West German in space:
Physicist Ulf Merbold becomes the first West German to take part in a space flight on board the space shuttle ‘Columbia’.
Hewlett Packard’s HP-150 is the first commercial computer to feature a touchscreen, paving the way for smartphones.
‘Forged ‘Hitler Diaries’:
The forged ‘Hitler Diaries’ published in the news magazine Stern trigger global outrage.
Service fleet features miniature model forklift trucks:
Almost 500 service vans are fitted with miniature model forklift trucks as a form of branding, designed to ensure that the STILL service fleet really stands out.
The first IC forklift truck with a catalytic converter is supplied.
The US space probe Voyager 2
completes a flyby of Neptune and provides the first ever images from the outer boundary of our solar system.
STILL expands into Eastern Europe:
The fall of the Berlin Wall and the opening up of the former Eastern Bloc provide STILL with new opportunities to expand. It opens a sales office in Leipzig in 1990, and establishes a number of STILL subsidiaries one after the other in quick succession: in Hungary in 1992, in the Czech Republic in 1993, and in Poland in 1995.
Launch of the R 20 electric forklift truck:
The R 20 is the culmination of almost 50 years of development work at STILL. It becomes the number one choice wherever zero emissions and energy efficiency are the top priorities.
Berlin becomes the seat of the German government:
Following a heated debate lasting more than 10 hours, the members of the German Bundestag in Bonn vote by 338 to 320 in favour of relocating the seat of government to Berlin.
STILL expands into Asia:
STILL also establishes a presence in the emerging ‘tiger economies’. The STILL representative office in Singapore opens in 1994.
Inauguration of the Channel Tunnel:
The 50-kilometre Channel Tunnel is the first rail connection between Great Britain and France that is not reliant on ferry traffic.
Wagner becomes part of STILL:
The integration of its long-term partner gives STILL a decisive advantage in the warehouse technology segment.
STILL R 70 runs on vegetable oil:
STILL makes a breakthrough with the use of alternative fuels, launching an R 70 which can run on vegetable oil.
Forklift trucks at the click of a mouse:
STILL’s first ever website is launched at www.still.de. Prospective customers can find out more about the company’s products and services online for the first time ever. 50,000 people from all over the world visit the new homepage in the first four weeks alone.
STILL once again demonstrates its innovative prowess with the RXX concept truck The RXX combines futuristic design with numerous sophisticated technical features. The movable driver’s cab increases driver safety; the rear-mounted camera allows the driver to see what is happening behind; and an extendible rear weight, which adapts in line with the load being carried, optimises load capacity.
The International Space Station (ISS) launches into space:
A logistical tour de force in orbit – the ISS is a crewed space station which is run and developed based on international cooperation.
The new R 70-20 compact IC forklift truck is launched:
The R 70-20 compact is a compact powerhouse in the truest sense – it can lift loads of up to two tonnes, works extremely efficiently in narrow aisles and consumes a mere 2.1 litres of fuel per hour.
Total solar eclipse over Central Europe:
This goes down in German tourism history under the name ‘Sofie’ (‘SoFi’ is short for ‘solar eclipse’ in German). The speed of the umbra shadow quickly drops from an initial 50,000 kilometres per hour down to 4000 kilometres per hour, whilst the shadow crosses the Atlantic.
The dawn of the IoT:
British technology pioneer Kevin Ashton formulates the vision for an Internet of Things in which physical objects are electronically identifiable and connected with the help of RFID technology.
Joysticks become industry standard:
Joysticks enable operators to control hydraulics with extreme precision and ease.
Launch of the STILL PartnerPlan®:
The STILL PartnerPlan® package of services is launched with a full range of individual options, designed to meet customers’ growing need for customised solutions.
Merger between Daimler-Benz and Chrysler:
The merger, described by the parties involved as a ‘marriage made in heaven’, is concluded. It lasts until 2007.
The birth of the smartphone:
The Nokia 7110 is the first internet-ready mobile phone launched on the market. Its appearance in the film ‘The Matrix’ makes the first smartphone famous.
The launch of the iPod:
The portable playback device is a huge commercial success and revolutionises the music market.
STILL enters Brazil:
STILL has had a representative office in the economic hub of São Paulo since the start of 1999, but in 2001 it takes over the company Ameise Comércio e Industria and founds the subsidiary STILL do Brasil. The South American headquarters and new production site are located in Rio de Janeiro.
Introduction of the euro on 1 January 2002:
Following its introduction in non-physical form in 1999, the euro now replaces national currencies as a means of payment in the form of notes and coins. The euro coins are minted by each of the 16 Member States with their own country-specific design on the back.
Around the world in 13.5 days:
Steve Fossett successfully circumnavigates the globe in a balloon in 13.5 days.
A group of engineers, who are later joined by Elon Musk, found Tesla and in 2008 unveil the Roadster with its pioneering battery and electric drive technology.
Concorde’s final flight:
The world’s only supersonic passenger airliner makes its last flight from New York to London.
EU enlargement – 10 new Member States join the EU:
Estonia, Latvia, Lithuania, Malta, Poland, Slovakia, Slovenia, Czech Republic, Hungary and Cyprus.
The company logo gets a new look
… as does the overall branding: blue, the second corporate colour after orange, is replaced with silver.
is the first private plane to reach an altitude of 100 kilometres and therefore reach space. Pilot Michael Melvill becomes the word’s first commercial astronaut.
First automated forklift truck heralds the warehouse of the future:
The FM 14i automated reach truck opens up a host of future opportunities in intralogistics, from automating all types of transport processes right through to achieving a self-organising warehouse.